Social Media for Business [HPT]

Course intent

You will learn how to use social media to grow your business. Using key strategies and tools for effective social media marketing. You’ll create engaging content, analyse results, and connect with your audience on different platforms. Perfect for business owners, marketers, and professionals who want to improve their online presence and achieve real results.

What will I learn?

You will:

• Be Introduced to Social Media Marketing
• Explore Different Social Media Platforms
• Create a Social Media Strategy
• Develop Engaging Content
• Schedule and Post Content
• Analyse Social Media Metrics
• Engage with Your Audience
• Manage Social Media Tools and Resources, including AI
• Investigate Best Practice and Case Studies
• Safeguarding, Prevent and British Values

  Who is this course for? Is there anything I need to know before joining?

  This course is for

• Anyone who wants to plan, create and publishing online content for marketing.
• You must have your Social Media platforms set up before joining the course.
• Please enrol onto our short course workshops if you are new to Social Media, this course is for those who already have previous experience.

You must have basic mouse, keyboard/tablet & internet skills including how to

• Open and save files
• Use cut, copy and paste.
• Search for images online
• Save and recover your files

If you are completely new to computers, please look at our Digital Skills & Confidence courses first.

As our courses are taught in English, please contact us if you have any concerns about your level of English.

What do I need to bring to the first class? Will there be any extra costs?

Notebook, Folder and pen

What can I do when I finish the course?

In discussion with your tutor, you may like to progress onto another Surrey Adult learning course, such as:

• Small Business Planning & Finances - The Basics (Online) (HPT)
• Running and Marketing a Business (Online) (HPT)
• Digital Marketing Basics (online) (HPT)
• Manual Booking (HPT)

Or your tutor will advise you where to look, if you wish to do an accredited course.

Additional information

We welcome learners with additional needs and disabilities. When you enrol, please let us know if you would like to discuss your extra support needs with a member of the Supported Learning Team who will then contact you as soon as possible. If you are enrolling within 10 days of the course start date, we may not be able to contact you before your first class.

We value and support equality, diversity and inclusion by promoting fairness and respect at all times.

How to enrol

Our courses are for adult learners aged 19 or over. If you are under 19, please call 0300 200 1044.

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