How to Run and Market a Business (Online) [HPT]

Course intent

This course develops your knowledge and skills needed to run a successful business. You'll learn about important factors, creating effective business plans, and marketing strategies. It also improves your communication and customer service abilities, helping you build strong client relationships. The course covers marketing, negotiation, and business planning, making it easier to attract customers and close deals. You'll also learn about contracts and legal considerations, which will help your business grow and achieve business objectives.

What will I learn?

Key factors to consider when starting a business

• The importance of and how to develop a Business Plan
• The essentials of your Sales and Marketing strategies
• Effective communication and customer service.

How to Market Your Business

• Clarifying the need to research the market for a business
• Identifying how a business can reach the customers
• Measuring customer satisfaction

How to Make Successful Deals in Business

• Clarifying business contracts
• Explaining the negotiation process, and why negotiation is important for a business

Understanding the Importance of Business Planning

• Looking at the importance of business planning
• Listing the components of a business plan
• Identifying the legislation that can affect the development of business planning.

Safeguarding, Prevent and British Values

Who is this course for? Is there anything I need to know before joining?

This is for

• Anyone who has a business idea they want to develop further
• Anyone who is in business and wants to review the basics
• Anyone who has skills they would like to use to set up their own business.

This course will be delivered through a live online session using Zoom

To fully participate in this course, you will need:

• An email address
• A reliable internet connection
• A computer/laptop /tablet with a fully updated browser
• A working microphone and webcam.

Once enrolled on this course you will receive detailed instructions for taking part online

As our courses are taught in English, please contact us if you have any concerns about your level of English.

What do I need to bring to the first class? Will there be any extra costs?

To fully participate in this course, you will need:

• Access to a computer/laptop/tablet with a reliable internet connection
• A working microphone, and webcam

If you struggle to read printed text on a screen, you may find it beneficial to have access to a printer to make your own hard copies of resources.

What can I do when I finish the course?

You may like to progress onto another Surrey Adult learning course, such as:

• Digital Marketing Basics
• Small Business Planning & Finances - The Basics
• Microsoft Word-Processing
• Microsoft Spreadsheets Excel
• Microsoft Office 365 & The Cloud
• Digital Skills & Confidence courses
• Essential Digital Skills (EDSQ) Accredited courses

Or your tutor can direct you to ‘Next steps’ section, on our web site, if you wish to do something else

Additional information

We welcome learners with additional needs and disabilities. When you enrol, please let us know if you would like to discuss your extra support needs with a member of the Supported Learning Team who will then contact you as soon as possible. If you are enrolling within 10 days of the course start date, we may not be able to contact you before your first class.

We value and support equality, diversity and inclusion by promoting fairness and respect at all times.

How to enrol

Our courses are for adult learners aged 19 or over. If you are under 19, please call 0300 200 1044.

Find another course

If this isn't what you're looking for, then we've got plenty more courses to offer!