You must have a meta description for your web page or file, this will be added in the metadata tab of your page or file. You may also need to add a strapline to your web page in the meta data tab,
These are visible in search engines and will improve the ranking of your page in search results. They are also used by screen readers for the visually impaired.
Always review your description and strap line when reviewing your pages, or changing the content of a page or uploading a replacement file.
What is a metadata description?
Metadata is information about web pages, images, files and any other website content. The information is picked up and used by search engines, including our internal search engine.
A meta description should be:
- meta description between 110 and 160 characters long, including spaces
- reflect the content of the page or file and be different to the page title/file, and
- no jargon, abbreviations and acronyms.
Adding or updating a meta description
You can add or update your page or file meta description by opening the page or file in Matrix, clicking on the metadata tab and editing the description field. Click the save button when done.
Why we have this web standard
This web standard ensures your page or file is accessible to all and reaches the widest possible audience.